Our Story

From Saida, with a wider horizon.

Leen Trade Co. was founded in 2014 in Saida, Lebanon, with a simple conviction: B2B buyers across the region deserved a packaging and industrial supply partner that could be counted on — not chased.

What started as a small trade desk has grown into a full wholesale and distribution operation, with a warehouse and owned fleet in Lebanon and an active regional hub in Douala, Cameroon — bridging Levantine sourcing with West & Central African demand.

A decade later, we serve hundreds of B2B clients across six markets — restaurants, supermarkets, factories, and distributors who want supply they can plan around.

Mission

What We Do Today

To supply B2B buyers across Lebanon, Cameroon, and the wider region with food packaging, disposables, jumbo rolls, and industrial materials — backed by pre-vetted factories, container-first pricing, and clean documentation.

Vision

Where We're Going

To become the reference B2B distribution platform bridging the Mediterranean and Africa — the trusted middle-link between manufacturers in our sourcing corridors and growing wholesale demand across the Levant, the Gulf, and West & Central Africa.

Leen Trade vision — bridging the Mediterranean and Africa via global trade

Our Values

How We Work

Reliability

We commit to dates, quantities, and quality — and we hold ourselves to them, container after container.

Transparency

Clear pricing, clear documentation, clear timelines. You always know where your order stands and what it costs.

Efficiency

Container-first negotiation, mixed-SKU consolidation, and warehouse-ready stock keep your supply lean and your costs honest.

Long-Term Partnership

We're here for repeat business — not the one-time deal. Our best clients have been with us five, eight, ten years.

Ready to work with a reliable wholesale partner?

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About Leen Trade Co.